Close ×
White KIA K4 on a desert road with sand dunes behind it
Project 13 / 21Campaign imagery

KIA K4

Project notes

KIA K4
Discipline
Photography
By
Tomek Mąkolski
01

Context

Launch campaign photography for the Kia K4, created for Kia Middle East with INNOCEAN Middle East & Africa.

02

Approach

The series places the K4 in two contrasting settings: open desert roads and the urban architecture of Riyadh. Hero images are paired with closer studies of the car, its interior and details.

03

Production

Photographed on location in Saudi Arabia by Tomek Mąkolski, with production by Stoked Films and post-production by POP. Studios.

04

Result

Three key visuals and twenty retouched gallery images, with the final campaign layouts presented here alongside a selected photographic edit.

KIA K4 — photograph 02
KIA K4 — photograph 03
KIA K4 — photograph 04
KIA K4 — photograph 05
KIA K4 — campaign layout 1 in an iPhone mockup
KIA K4 — campaign layout 2 in an iPhone mockup
KIA K4 — campaign layout 3 in an iPhone mockup
KIA K4 — photograph 07
KIA K4 — photograph 08
KIA K4 — photograph 09
KIA K4 — photograph 10
KIA K4 — photograph 11
KIA K4 — photograph 12
KIA K4 — photograph 13

Credits

01

Client

Kia Middle East

02

Agency

INNOCEAN Middle East & Africa

03

Photography

Tomek Mąkolski

04

Production

Stoked Films

05

Producer

Maya Abdou

06

Production manager

Karim Aouad

07

Post-production

POP. Studios / Florian Schmucker

08

Post-production producer

Doris Sayegh Matta

09

Photographer representation

Plugged