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Glass-fronted building and wet pavement lit by blue and pink neon at night, from the Alpine A290_β campaign
Project 05 / 21Campaign imagery

Alpine A290_β

Project notes

Alpine A290_β
Discipline
Photography
By
Tomek Mąkolski
01

Context

Alpine goes electric. Campaign imagery for the A290_β concept car, marking a new chapter for the brand and previewing its future electric hot hatch.

02

Approach

A cinematic night-time world of coloured light, wet surfaces and bold architecture. Wide views and close details bring out the contrast between the car’s sculpted white bodywork and its urban surroundings.

03

Production

Photographed on location in Slovenia by Tomek Mąkolski, with Quad Productions and local production by Bas Production. Custom LED lighting shaped the atmosphere on set.

04

Result

A series of hero images, driving shots and design details for the concept car’s reveal, with retouching and colour work by Pepê Alram at Recom Paris.

Alpine A290_β — photograph 02
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Alpine A290_β — photograph 32Alpine A290_β — photograph 33
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Alpine A290_β — photograph 34Alpine A290_β — photograph 35
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Credits

01

Client

Alpine

02

Agency

Havas Paris

03

Creative direction

Lucas Mongiello

04

Global brand design

Timothée Miltat

05

Photography

Tomek Mąkolski

06

Post-production

Pepê Alram / Recom Paris

07

Production

Quad Productions

08

Executive producer

Martin Revol

09

Producer

Claudia Traeger

10

Agency producer

Corinne Dutoit

11

Production coordination

Nabia Amraoui / Tess Mazaud

12

Production services

Bas Production

13

Digitech & lighting

Amadeusz Dziwisz

14

Assistant director

David Podgornik

15

Second assistant

Patryk Pietras

16

Gaffer

Jernej Prebil