Photography / CGI / Generative tools
KV 02 / Process
A dramatic hill climb, with the Hilux at the centre of the action. The brief called for a scene that felt raw and believable.
A photographed backplate established the composition. The environment was developed into a canyon, with a CGI Hilux integrated into the scene. The final frame brings together rock, scale and dust.
KV 03 / Process
The aircraft had to establish the airport setting without dominating the image. Its position keeps both Hilux models clearly visible.
The building and people were photographed, with camera height and angle matched to the supplied reference. The vehicles and foreground aircraft are CGI. The background, departing plane, building reflection and supporting elements around the aircraft and cars were developed with AI.
KV 04 / Process
A fleet portrait set above the city. The Hilux takes the foreground, with the wider Toyota range alongside it.
The starting point was a rooftop parking area photographed with a stand-in vehicle. The process brings together a developed city backdrop, the CGI fleet and the final vertical composition.
Photography, composition & visual directionTomek Mąkolski
KV post-productionHALBLabs + Mainworks
Photography
SHOT 01 / 02 / 28
PhotographyTomek Mąkolski
Post-productionHALBLabs + Mainworks
Photography & retouchingTomek Mąkolski
With occasional support from collaborators and generative tools for selected image elements.