
Created in collaboration with Renault’s design team, this series introduces the R5 Turbo 3E concept car, connecting the brand’s racing heritage with an all-electric, video-game-inspired future.
Photographed inside Renault’s Douai factory in France, the series transforms an industrial setting through smoke, vivid colour and softly glowing light. The visual language draws on late-eighties and early-nineties arcade games, echoing the car’s bold graphics and exaggerated proportions.
Photography by Tomek Mąkolski, produced by Cream Paris with Martin Revol. Post-production by Pepê Alram at Recom Paris developed the atmosphere through refined colour, fog and neon effects.
















Client
Renault
Photography
Tomek Mąkolski
Production
Cream Paris
Producer
Martin Revol
Photography assistant
Amadeusz Dziwisz
Post-production
Pepê Alram / Recom Paris