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Safari-style Porsche Cayenne charging through sand with dust rising around it
Project 09 / 21Campaign imagery

Porsche Cayenne

Project notes

Porsche Cayenne
Discipline
Photography
By
Tomek Mąkolski
01

Context

Created for Porsche Middle East & Africa to celebrate twenty years of the Cayenne. Six specially customised first-generation models, photographed across the UAE ahead of Icons of Porsche — Safari Edition in Dubai.

02

Approach

Three days on location at Pink Rock, Wadi Shawka and Rams Beach. Natural light, airborne dust and real driving captured in-camera, with each landscape complementing the cars’ individual liveries. A restrained colour palette, developed with Recom, brings the series together without losing the raw energy of the shoot.

Safari-style Porsche Cayenne charging through sand with dust rising around it
Porsche Cayenne — photograph 02
Porsche Cayenne — photograph 03
Porsche Cayenne — photograph 04
Porsche Cayenne — photograph 05
Porsche Cayenne — photograph 06
Porsche Cayenne — photograph 07
Porsche Cayenne — photograph 08
Porsche Cayenne — photograph 09
Porsche Cayenne — photograph 10
Porsche Cayenne — photograph 11
Porsche Cayenne — photograph 12
Porsche Cayenne — photograph 13
Porsche Cayenne — photograph 14
Porsche Cayenne — photograph 15
Porsche Cayenne — photograph 16
Porsche Cayenne — photograph 17
Porsche Cayenne — photograph 18

Credits

01

Client

Porsche Middle East & Africa

02

Agency

Keko Dubai

03

Photography

Tomek Mąkolski

04

Production

Toast Films

05

Executive producer

Chaza Saeed

06

Producer

Rana Gebran

07

Digital technician

Amadeusz Dziwisz

08

Retouching

Pepê Alram / Recom Paris; Maria Luisa Calosso & Aljaz Bezjak / Recom Farmhouse London