KIA Seltos
Project notes
KIA Seltos- Discipline
- Photography
- By
- Tomek Mąkolski
Context
Campaign photography for KIA Middle East, introducing the new Seltos under the line “Speaks your language”.
Approach
Riyadh’s architecture becomes a graphic backdrop for the car. Warm light, strong perspectives and sculptural concrete forms bring out the contrast between the red bodywork and its surroundings.
Production
Photographed by Tomek Mąkolski in Riyadh, Saudi Arabia, with Truffle Films for INNOCEAN. The shoot combined urban locations with studio photography.
Result
Three campaign key visuals, supported by a wider library of exterior, interior and detail images.
Credits
Client
KIA Middle East
Agency
INNOCEAN
Creative director
George Moonayer
Photography
Tomek Mąkolski
Production
Truffle Films
Executive producer
Michel Abou Zeid
Senior producer
Georges Rouhana
Producer
Rozy El-Beainy
Production manager
Sami Abou Zeid
Retouching
Piotr Frączkowski
Photo assistant
Amadeusz Dziwisz